adidas x Niky’s Sports Presents : Paul Pogba Season 1 - Project Manager / Spatial Design

Objective :

To create social energy around the anticipated adidas x Niky’s Sports Paul Pogba collection through a pop-up space that represents the highlighted player’s flair and taste level.

Role :

1. Work with Creative Team to design a unique space with special touch points that displayed Paul Pogba’s personality.

2. Book local food vendors, DJ’s, and barbers.

3. Setup and build out of the pop-up space.

4. Guest / Influencer/ Media invite for maximum social coverage.

"This weekend Niky’s Sports and adidas brought Paul Pogba /// Season 1 to Los Angeles. The collection was on display at a special pop-up location in the heart of Los Angeles at Start Los Angeles. To celebrate the launch, Niky’s and adidas kicked things off with a launch party on Friday night. The event was complete with a live DJ, drinks, tacos, and even a Barber on hand keeping people clean. We were there to capture the festivities and check out the collection first hand. "

direction by The Pitch Creative / photos & copy by Kicks to the Pitch